Résumé

Jillian N. Koehnken

Phone: (845) 216 – 7790 | Email: JillianKoehnken@gmail.com

EDUCATION

Ithaca College, Ithaca, NY – Expected Graduation: May 2016

B.S. Integrated Marketing Communications

Communication Management & Design Minor | Theater Minor

Course Highlights: Digital Marketing, Brand Design & Communication, Brand Management, Advertising Copywriting and Art Direction, Principles of Marketing, Public Relations, Media Planning, Presentation Media and Visual Design, Web Design, Introduction to Strategic Communications, Writing for the Workplace, Legal Environment of Business, Theatre Organization and Management

EXPERIENCE

Nickelodeon, Integrated Marketing Intern

New York, N.Y. (May 2015 – August 2015)

  • Assisted to create hack play gaming for the Nick.com Game Generator, sponsored by Capri Sun Roarin’ Waters
  • Edited the design of presentation decks for clients during pre-sale for the Integrated Marketing department
  • Participated in brainstorming and development for clients (Capri Sun, Go-Gurt, Easy Mac, and Swedish Fish)
  • Presented innovative marketing executions about packaging and technology for potential co-branded experiences
  • Led an interactive presentation on new brainstorming tactics to help with the ideation process

Transducer Records, Artistic Management Intern

London, United Kingdom (March 2015 – May 2015)

  • Promoted artist Tallulah Rendall and her ‘The Banshee and the Moon 2015 UK Tour’
  • Conducted music festival research for her upcoming spiritual tour in the UK and Germany

Cre8 Events Team Ltd., Marketing and Event Planning Intern

London, United Kingdom (Dec. 2015 – May 2015)

  • Redesigned and launched new rebranded website to look more aesthetically pleasing and intuitive to viewers
  • Crafted and implemented Social Media strategies to best target younger audiences
  • Designed a marketing campaign for the new music events division

Viacom, Content Distribution & Marketing Intern

New York, NY (May 2014 – Sept. 2014)

  • Consolidated weekly programming ratings for Viacom’s CMT, Comedy Central, Spike & TV Land
  • Created and presented weekly television rating reports and analyzed trends impacting the media & cable industry
  • Observed and gathered cable provider’s Social Media coverage during television networks’ tentpole events
  • Presented an in-depth analysis on cable providers’ marketing tactics for Pay-Per-View sporting events to senior level management

Ithaca College American Advertising Federation (AAF) Chapter, Member

Ithaca, NY (Jan. 2014 – Present)

  • Work with real clients on projects for local businesses and non-profits pro bono
  • Coordinate the biannual Creative Crunch competition held at Ithaca College
  • Represent Comando’s Restaurant (Cortland, NY) for marketing and promotions of original spaghetti sauce
  • Attend weekly meetings to discuss current projects, commercials and the advertising industry

Ithaca College Television: Staged, Publicity

Ithaca, NY (Jan. 2014 – May 2014)

  • Managed social media, with a concentration in promotions for Instagram
  • Advertised within the Ithaca community to promote the show with poster designs using Photoshop
  • Photographed behind-the-scenes for social media

IC Players Executive Board, Social Media Manager

Ithaca, NY (April 2013 – Feb. 2014)

  • Monitored weekly executive board meetings to plan future marketing opportunities
  • Managed the Facebook group and event pages
  • Assisted the design department to create ticketing, posters and programs for the shows

The Kitchen Theatre Company, Marketing and Promotions Intern

Ithaca, NY (Sept. 2013 – Feb. 2014)

  • Monitored staff meetings while instituting weekly goals for the marketing department
  • Managed and promoted social media such as Facebook, Twitter and YouTube
  • Presented and executed marketing opportunities within the local community

Ithaca College Theatre, Theatre Arts Management Practicum

Ithaca, NY (Aug. 2012 – May 2013)

  • Promoted current shows through tabling, ticket services and special events to recruit new audiences
  • Prepared professional minutes at weekly production and marketing meetings
  • Facilitated opening night receptions
  • Instructed several ushers while performing head usher duties during performances
  • Performed concession and ticket sales for main-stage season while providing exceptional customer service

SKILLS

Qualtrics Survey Software, Simmons Survey Software, Photoshop, InDesign, Excel, iMovie, QuarkXPress, Intermediate Spanish, Social Media (Facebook, Twitter, YouTube, LinkedIn, Instagram), public speaking, event planning, Proficiency in ProVenue and Blackbaud’s The Patron’s Edge ticketing systems, Arts Administration, Team Building

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